Schön Clinic
Clinic marketing: Social media campaign
Start
The Schön Clinic wanted to raise awareness of widespread psychosomatic conditions such as eating disorders, alcohol addiction, depression, and burnout. To highlight the wide range of treatments available through the clinic, each appeal had to link directly to a specific treatment option. It was about developing emotional campaigns that would reach those people whose previous attempts to seek treatment had proved unsuccessful. In addition, the communication concept also needed to work with other medical conditions and target groups.
Finish
Nowadays, targeted clinic marketing has to include Facebook and Instagram. To reach people where they already are, we designed a motivating online campaign focused on social media channels. To generate more traffic, people were directed straight to a landing page that made it easy to contact the clinic and access personal consults and other offers. With images that are emotional yet also positive, the campaign’s overall look speaks directly to the target groups.
Services
- Creative campaign concept
- Social media assets
- Claims, web copy, social media, and all other assets
- Landing page
- Banner campaign
- Implementation of campaign concept for other medical conditions
More clicks, more traffic, more patients
Performance campaign
Through the motivating message, we’re generating considerably more traffic on the landing pages
Patient intake
Targeted patient acquisition for the various clinic locations
What’s the best way to address sensitive topics? With emotion, directness, and plenty of sensibility. Our motivating social media campaign achieved exactly that.
