Recruitment campaign

DRV Nordbayern is a pension insurance fund employing almost 3,000 people in Germany. At its three major administrative locations in Bayreuth, Würzburg, and Nuremberg, 7 rehabilitation clinics, and several smaller branches, employees work in a wide variety of roles. But the number of people applying to train or study in this field is noticeably declining, and that trend is set to continue. We were tasked with raising DRV Nordbayern’s profile as an attractive employer, targeting young people looking to change careers.

Flavour developed a recruitment campaign built around genuine testimonials from DRV Nordbayern employees. The people featured are tightly framed to convey the idea of closeness and community. They appeal directly to the viewer to do something worthwhile, to be there for others, and to take on responsibility. A unique claim mirrors the confidence of the employees themselves and positions DRV Nordbayern as an unconventional employer.