Brand essence & screen design

PARI offers special devices and inhalation solutions to treat lung and bronchial conditions. For the past several decades, the company has also been the world’s leading provider of nebulisers used to treat cystic fibrosis. Looking to the future, PARI wanted to be able to respond quickly to changes in product range, objectives, and customer expectations. What’s more, the company was keen to speed up its handling of priority issues, increase its brand recognition, and find a clear way of communicating its brand values.

What began with a simple website briefing evolved into the complete repositioning of the PARI brand. Flavour used workshops to first develop a custom keyword strategy. With the help of customer journeys for the different target groups, the company’s focus shifted more towards patient needs. This is how we redesigned the brand essence to create a fresh screen design – with a modular structure and clearly worded copy.