Clinic marketing: Website relaunch

Deutsche Rentenversicherung (DRV) Nordbayern operates a network of 7 rehabilitation clinics, which offer a wide range of services. Now that patients have more say in where they want to undergo rehabilitative therapy, DRV Nordbayern is under fierce competitive pressure. The challenge we faced was to strengthen the network’s overall online presence, including the individual clinics, to increase its impact, attractiveness to patients, and competitiveness.

Based on the results of branding workshops with the clinics and a detailed SEO analysis, we developed a communication concept that helps the clinic network stand out more clearly from its competitors. Working within DRV’s options for CMS, we reimagined and redesigned the user prompts and look of all its websites and optimised all the content with regard to emotionality and SEO. Flavour also produced an image film for each clinic as well as new, authentic visual materials.