Clinic marketing: Care campaign

Dr. Lubos Kliniken is a network of special surgical clinics active in a wide range of areas, including internal medicine, gynaecology, urology, and orthopaedics. The clinics are state-of-the-art and enjoy an excellent reputation, both nationally and internationally. But the regulations for staff-to-patient ratios among nurses and care workers presented Dr. Lubos Kliniken with a problem: qualified nursing staff are hard to find.

Clinic marketing that turns heads: For Dr. Lubos Kliniken, Flavour developed an unusual campaign concept that achieves high visibility through its use of pointed statements and references to Germany’s current healthcare policy. To maximise reach within the Munich metropolitan area, we launched an OOH campaign for public transport and selected static locations.