Schön Clinic

Clinic marketing: Acquisition campaign

Mockup of the website for the Schön Klinik acquisition campaign in a MacBook including the key visual showing the back of a woman whose spinal chord is highlighted in orange, next to it a small text describing that Schön Klinik takes care of 9,200 back patients and thusly has plenty of experience and the main navigation of the website

Start

The Schön Clinic Group operates 16 clinics in Germany and has particular expertise in the area of orthopaedics. The task was to find a communicative way of highlighting this professional focus and to position each clinic as a specialist provider in its local area. Flavour was commissioned to develop an acquisition campaign that would speak directly to people in need of orthopaedic treatment.

Poster from the Schön Klinik acquisition campaign at a bus stop in front of a park including the key visual showing the back of a woman whose spinal chord is highlighted in orange, next to it a small text describing that Schön Klinik takes care of 9,200 back patients and thusly has plenty of experience and the main navigation of the website

Mockup of a billboard from the Schön Klinik acquisition campaign, with a yellow subway train passing behind it; the billboard shows the back of a woman whose spinal chord is highlighted in orange, next to it a small text describing that Schön Klinik takes care of 9,200 back patients and thusly has plenty of experience

Finish

To sell as many patients as possible on the orthopaedic expertise available at Schön Clinics, Flavour created a series of editorial-style inserts to run in selected daily papers in the relevant regions. In parallel, we developed large-format ads as well as an online banner campaign. As an agency well versed in clinic marketing, Flavour took on not only the job of fine-tuning the service profile, but also handled all the media planning and content syndication.

Exterior view of the center-folded newspaper for the Schön Klinik acquisition campaign

Services

Campaign concept
Concept, content, design, and technical implementation of the campaign landing page
Design of posters, ads, advertorials, and banners
Content development & tonality

Inside view of the newspaper for the Schön Klinik acquisition campaign

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