Autodesk
Thought leader campaign
Start
Autodesk wants to be seen as the first point of contact for leadership in architecture, engineering, and construction, and position itself as a solution and strategy partner. For its communication, that means creating trust between Autodesk and potential customers, less on the product level and more on a personal one.
Services
- Campaign concept
- Overall concept, copy editing, filming and editing customer interviews
- Photo shoots
- Building and regularly updating the campaign landing page
- Content syndication
- Developing campaign formats: thought leader event, podcast, webinars, and executive briefings
- Extending the campaign on social media
- Email marketing
Finish
Anyone looking to position themselves as a thought leader must first gain the trust of their target group. This is why we turn to the voices of customers and industry visionaries themselves, thus allowing them to become multipliers. The result is a clear distinction from competitors and high awareness in the market.
A dialogue-driven campaign
Customer retention
Strengthening relationships with existing C-level contacts and generating leads through event and webinar formats
Exchange platform
Continuous engagement with the target group by establishing the Ich habe einen Plan” B2B podcast
Leadership is what happens when smart people put on their thinking caps. We present them as confident individuals – professionally photographed and sharing their views in dialogue form.