Sozialstiftung Bamberg

Clinic marketing: Website relaunch


Sozialstiftung Bamberg is one of the largest providers of healthcare and social services in Bavaria. In addition to managing a hospital that offers the full range of care, the foundation runs multiple retirement homes, rehabilitation facilities, and medical care centres in the Bamberg region. Our job was to realign communication for all the foundation’s business areas and transform the online presence into a central communication and marketing platform.

Mockup of the mobile view of the Bamberg Social Foundation website on a smartphone: contact options for the Infothek center for the elderly via telephone and fax
Screenshot of the homepage of the baby gallery on the Bamberg Social Foundation website: image of a newborn hugging a stuffed animal
Screenshot of the Medical Wellness sub page on the Bamberg Social Foundation website with the call to action to get active right now and the image of a trainer in a red shirt who does squats and holds out his arms to the front


Clinic marketing is all about visibility and long-term patient and customer retention. Through a series of workshops, we put together a strategy for repositioning the four business areas and making their communications more appealing. The new online presence has a user-friendly, needs-based structure that is ideal for showcasing the content and services the business areas provide. The contemporary modular screen design offers full flexibility for adding or expanding content. And thanks to SEO-optimised copy, patients and customers now feel more directly seen, heard, and informed.

Office equipment of the Bamberg Social Foundation: business card from front and back, stationary, company colours yellow and green


  • Branding & positioning workshops
  • Website concept
  • Web content
  • SEO strategy
  • Corporate design update
A young man in a wine red polo shirt stands next to an elderly lady wearing a pink tracksuit on a rollator and puts his hand on her back appreciatively
Screenshot of the Medical Wellness sub page on the Bamberg Social Foundation website including a description on the services offered (massages, therapy offers, combined offers)
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