Maria-Theresia-Klinik

Clinic marketing: Website relaunch

Mockup of the Maria Theresa Clinic website in a MacBook against a dark blue background. Hero image: a nun in white garb holding a woman’s hand in a comforting way. The woman is wearing a blue jacket, both are sitting next to each other on a bench. The main website navigation is also visible

Mockup of the Maria Theresa Clinic website in a smartphone and a tablet on a light-colored wooden table including some company figures

Photo of a man in a blue shirt and trousers sitting in front of a hedge, to the right a mockup of the Maria Theresa Clinic website in a tablet against a blue background including that same image as a hero image and more pictures of team members and other content modules

Start

The Barmherzigen Schwestern are a religious order based in Munich. They run two urgent care clinics and several social institutions. The look of the existing Maria-Theresia-Klinik website was no longer up-to-date, nor was the content it featured. Our job was to design a contemporary online presence that would be both patient-friendly and SEO-optimised. The focus always had to be on how patients and their loved ones interact with the site. We also had to get the message across that the doors of the Maria-Theresia-Klinik are open to all patients, regardless of their insurance status.

Screenshot from the subpage on thyroid diseases at the Maria Theresa Clinic with graphics and text as well as the option to contact the clinic

A young female doctor in a white coat explains something using a model of a thyroid gland. In front of her are two more models.

Finish

User-friendliness is a core element in digital clinic marketing. That’s why we came up with a modern website that’s easy to navigate. All content is SEO-optimised and clearly structured. We succeeded in strengthening the brand essence and uniqueness of a clinic run by a religious order and boosted its visibility. To this end, Flavour coordinated an extensive photo shoot and gave all texts a relatable, emotional tone that captured the core of the personal care provided.

Three nurses in work clothes stand together and laugh.

Two OR nurses assist during an operation wearing protective clothing and FFP2 masks.

A woman is lying on a couch and undergoing an ultrasound examination of her thyroid gland.

A nun in a white habit comfortingly holds the hand of a woman in a blue jacket, while both sit next to each other on a bench.

Services

Website concept
Web design
Photo shoot
Art direction
Content management

2 Screenshots of the Maria Theresa Clinic website showing various content modules

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