Medtech company: website relaunch

The German medical technology company TQ Therapeutics is among the pioneers of in vivo cell and gene therapy. With TQ’s highly automated application platform, cells can be genetically reprogrammed directly inside the patient’s body rather than in the laboratory. This new method is used for hereditary and rare diseases for which no other form of therapy exists.

On the company’s previous website, however, TQ Therapeutics’ innovative strength and spirit of progress were barely recognisable. The presentation appeared cluttered and lacked emotional appeal – despite the company’s humanitarian mission to make the treatment of rare diseases simpler and faster.

With a newly designed, state-of-the-art website, we made the pioneering role of TQ Therapeutics tangible. Alongside a more emotional design, the primary focus was on the user experience: users are guided intuitively through the pages, supported by animations and micro-interactions. This makes the website feel more vibrant and accessible, while bringing the human aspect to the forefront.

In addition, the new website was designed to be flexibly expandable, allowing it to grow alongside the success of the former start-up.

With the website relaunch, TQ Therapeutics has taken another step from start-up to renowned medtech company. The clarity, the sophisticated look and intuitive digital interactions make it tangible that a forward-thinking company is presenting itself here.